Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000 (Studies in History, Planning and the Environment, 23)




Author: Stephen Ward
Type: eBook
Date Released: 1998
Format: pdf
Language: English
Page Count: 288
Isbn10 Code: 0419206108
Isbn13 Code: 9780203976746


Review 'Thoughtful, thorough and intellectually pleasing ... provides a historical perspective missing in earlier texts ... This is no dry and dusty academic tone or technocratic treatise on place marketing.' - Local Government Studies 'A fascinating tour-de-force, which is a great addition to the literature on urban regeneration and local economic development. It should be a great help to anyone putting a marketing brochure together.' - Planning and Design 'This book, both in content and style, was a pleasure to read. The text was delightfully illustrated with posters and other place selling graphics. Selling Places was a thoughtful study of how to market, and how not to market, communities.' - Ontario Planning Journal 'The reader interested in the aesthetics of advertising over the years will find much of value in this work.' - Enterprise & Society 'Ward's book, filled with delights, is beautiful, enjoyable and stimulating.' - H-Urban About the Author Stephen V. Ward is Professor of Planning History at Oxford Brookes University. He is author of Planning and Urban Change (1994) and The Geography of Interwar Britain (Routledge 1988).

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