Creativity: Unconventional Wisdom from 20 Accomplished Minds




Author: Herbert M. Meyers, Richard Gerstman
Type: eBook
Date Released: 2007
Format: pdf
Language: English
Page Count: 288
Isbn10 Code: 0230001343
Isbn13 Code: 9780230592728


Review “Too many families and schools discourage creativity. I left home because I was determined to do what I wanted to do.”- Edward Albee, Pulitzer Prize-winning Playwright “It’s my belief that an artist should give people new glasses and a new cubistic approach to looking at themselves."-Julie Taymor, Theater and Film Director “I’m always trying to do things that no one has ever seen before.”- James Rosenquist, Artist “I think to be creative you have to resist taking the easy path."- Daniel Libeskind, Architect “If you think “I want to be famous,” or “I want to make a lot of money,” my sense is that you don’t go into most creative jobs.”- David Halberstam, Pulitzer Prize-wiining author “The motivation for creativity is most often the need to express your ideas to other people.”- Spike Lee, Film Director “We knew we had something so huge that Steve (Jobs) and I couldn’t do it by ourselves.”- Steve Wozniak, Co-founder of Apple Computer “I have always felt that, for me, creativity was really using excess energy.”- Dale Chihuly, Renowned Glass Sculptor “People get enraged at me because they think women should not write about the things I write about, because the things that I write about, in some way, break with their notion of what a woman should be.”- Erica Jong, Best-selling Author“There’s a conflict between professionalism that calls for minimizing risk, while creativity encourages risk.”- Milton Glaser, Designer  About the Author Herbert Meyers is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer’s Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the digital age and The Visionary Package.   Richard Gerstman is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter & Gamble, Kellogg’s, Johnson & Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.

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